One of the great things about the internet is that it has leveled the playing field when it comes to competing with the big boys. You have one shot at making a good first impression. With a well-designed site, your little operation can project the image and professionalism of a much larger company.
It doesn’t matter if you’re a one-man company or a 10,000-employee corporate; if you don’t have a website, you’re losing business that other companies will do.
Your website is an important part of your business. Make sure you treat it as such!